July kept phone activity and first-contact volume active for Beeliar through 32 opportunities, 111 inbound calls, and stronger shared Glo Dental website traffic at 3.63K visits. The weaker point was patient outcome: new patients fell to 43, which points more to follow-up and conversion than to a shortage of visibility.
Phone handling stayed very strong.
Beeliar answered 109 of 111 inbound calls in July. That preserved almost all available phone demand once it reached the clinic.
Google Ads kept driving direct response.
The Beeliar non-brand campaign delivered 95 clicks and 15 tracked conversions in July, showing that paid search still brought through active treatment demand.
Follow-up still limits the final outcome.
July recorded 32 opportunities, but all of them remained at the opening stage and none had clear source attribution. The demand was there, but the path into patient starts stayed unclear.
Opportunities
32
Opportunity volume rose sharply from June's 15, showing stronger first-contact activity.
Google Ads Clicks
95
The active Beeliar search campaign kept paid-intent traffic flowing through July.
Calls
111
Inbound calls remained healthy, with a 98.2% answer rate.
Shared Website Traffic
3.63K
Overall Glo Dental website traffic rose 30.61% across the month.
Demand did not disappear.
Beeliar still generated 32 opportunities and 111 inbound calls in July, so the softer patient total was not caused by a collapse in attention or enquiry volume.
Search converted better than June.
Google Ads held 95 clicks and 15 conversions in July, so the search campaign moved beyond visibility alone and kept contributing measurable action.
Attribution still hides the real pathway.
All 32 opportunities remained in the same opening stage and none showed clear source attribution. That makes it harder to separate real treatment demand from early enquiries and harder to see which channels closed best.
July used the same static creative set as June. Two featured graphics are included here, with the remaining creative linked underneath.
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Featured Graphic
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All three July reels are available here for direct playback.
July 2026 recorded 43 new patients. That was a clear pullback from June and the weakest July result shown in the current four-year table.
| Month |
2023 |
2024 |
2025 |
2026 |
| January | 98 | 63 | 51 | 58 |
| February | 81 | 73 | 87 | 49 |
| March | 91 | 72 | 94 | 63 |
| April | 65 | 87 | 57 | 48 |
| May | 100 | 60 | 63 | 61 |
| June | 62 | 49 | 70 | 66 |
| July | 91 | 62 | 67 | 43 |
| August | 76 | 72 | 53 | - |
| September | 67 | 59 | 78 | - |
| October | 71 | 45 | 41 | - |
| November | 53 | 80 | 60 | - |
| December | 62 | 66 | 67 | - |
Month on month
July pulled back sharply.
New patients moved from 66 in June to 43 in July, a decline of 23 patients. That reversed the June recovery and made July the clinic's softest 2026 month so far.
Year on year
July sat below prior years.
July 2026 came in at 43 compared with 67 in July 2025 and 62 in July 2024. It landed below every prior July shown in the table.
Year-to-date
The gap widened again.
January to July 2026 totals 388 new patients, versus 489 in 2025, 466 in 2024, and 588 in 2023. July widened the distance against each comparison year rather than narrowing it.
July recorded 32 opportunities for Beeliar. Much of that activity leaned toward existing-patient admin and rescheduling rather than a clean mix of fresh treatment-ready enquiries, and all opportunities remained in the opening stage with no clear source attribution.
Total Opportunities
32
Opportunity volume recorded across July.
Lead Stage
New Lead
Every July opportunity remained open in the same starting stage.
Lead Value
$4.2K
Combined July opportunity value recorded for the month.
Common themes
Most visible enquiry themes came through appointment admin, urgent care, and routine treatment.
Reschedules / appointment admin
28 mentions
Emergency / pain-related
16 mentions
Routine check-up / clean
11 mentions
Restorative / repair enquiries
6 mentions
These themes are directional rather than exclusive, so they highlight the main enquiry patterns seen in July rather than a strict one-to-one split of all opportunities.
Lead discussion
The lead picture showed demand, not clarity.
Beeliar did not have an opportunity shortage in July. The clinic logged 32 opportunities carrying a combined value of $4.2K, but every one of them still sat in the same opening stage.
The enquiry mix also leaned heavily toward reschedules and existing-patient admin rather than a clean mix of fresh treatment-ready enquiries. Because none of the opportunities showed clear source attribution, July confirms demand volume more clearly than it confirms channel quality.
July recorded 111 inbound calls from 96 unique callers. The answer rate remained strong, and the source split shows most demand still came through the Google Business Profile number rather than the Google Ads number.
Inbound Calls
111
Total inbound phone activity across July.
Answer Rate
98.2%
109 answered calls and 2 missed calls.
Unique Callers
96
Most phone activity still came from distinct callers.
Avg Talk Time
2.3m
Average duration across answered calls.
Call flow
First-time callers still led the month.
Status Mix
Answered109 · 98%
Missed2 · 2%
Caller Mix
First-time callers71 · 64%
Returning-caller calls40 · 36%
Source Mix
Glo Dental Beeliar GBP96 · 86%
Glo Dental Beeliar Google Ads15 · 14%
Call discussion
The phone layer stayed active and dependable.
Beeliar held 111 inbound calls and answered 109 of them, so the clinic still converted almost all available phone demand into live conversations.
The call source picture stayed heavily weighted toward Glo Dental Beeliar GBP at 96 calls, while the Glo Dental Beeliar Google Ads number contributed another 15. That kept paid search present in the phone mix, but local discovery remained the main call driver.
These Meta results reflect Glo Dental's single account across both clinic locations. July expanded reach and click volume efficiently, but the strongest Meta contribution still sat in traffic rather than directly recorded enquiries.
Impressions
142,582
Broad local visibility across the month.
Clicks
2,537
High click volume delivered at efficient cost.
Spend
$1,076.17
Shared July investment across the account.
Avg CPC
$0.42
Low-cost click efficiency through the month.
Campaign mix
Traffic campaigns carried most of Meta's July click volume.
Traffic | LPV | CBO1,771 clicks · $766.18 · 70%
Glo Dental | EOY Rebate Campaign764 clicks · $305.74 · 30%
Awareness | Omnipresence2 clicks · $4.25 · 0.1%
The LPV campaign carried most of Meta's July traffic volume, while the rebate campaign added a second offer-led stream at similarly efficient cost. The account stayed strong as a visibility and traffic layer.
The weaker point was direct result clarity. Meta kept visits growing, but July still did not show the same clean enquiry signal here that calls and search intent showed more clearly.
This section covers only the active Beeliar campaign. Search stayed active through July and delivered 15 tracked conversions for Beeliar.
Campaign summary
Non-Brand | Beeliar | Search
Impressions
1,315
Local non-brand visibility specific to the Beeliar campaign.
Clicks
95
Paid search traffic generated from active July demand.
Conversions
15
Tracked conversion volume from the Beeliar campaign.
Spend
$2,131.55
Total Beeliar campaign spend across July.
CTR
7.22%
Click-through rate from the Beeliar non-brand campaign.
Cost Per Conversion
$142.10
Average spend required per tracked July conversion.
Discussion
Google Ads paired visibility with measurable action.
The Beeliar non-brand campaign generated 95 clicks from 1,315 impressions in July, so paid search maintained clear local search visibility and active response.
With 15 tracked conversions at a cost per conversion of $142.10, the stronger question is no longer whether search demand was present. It is how much more of that demand can be carried through into booked treatment and new-patient outcomes.
July continued to use the same Beeliar landing pages as June. These pages remained the core destinations supporting search-led and offer-led activity.
Primary pages
Core Beeliar conversion destinations.
Landing page discussion
The page set stayed consistent while the conversion result softened.
The same page set that supported June remained active in July, so the weaker Beeliar patient result does not point to a major landing-page change. The more likely issue sits later in the journey, between enquiry, follow-up, and booked treatment.
Website traffic reached 3.63K visits in July, up 30.61% on the prior period. These figures reflect Glo Dental's overall website traffic across both clinic locations, and they show that top-of-funnel visibility expanded materially through the month.
Traffic source mix
July traffic remained broad rather than dependent on one source.
Paid social1,540 · 43%
Organic708 · 20%
Referral667 · 18%
Direct / none443 · 12%
Paid search228 · 6%
Other39 · 1%
Traffic discussion
Visibility expanded, but Beeliar did not convert it strongly.
July traffic rose more than 30% period on period, led by paid social while still retaining a solid organic and referral base. That mix shows the month's visibility was broad rather than reliant on one source alone.
For Beeliar, the clearest takeaway is that July was not a reach problem. Traffic expanded, calls stayed active, and opportunities rose. The softer patient result points further down the funnel, where follow-up and conversion appear to be the bigger constraint.
Phone demand stayed strong and was captured well.
Beeliar logged 111 inbound calls and answered 109 of them, which kept the clinic's call handling standard very high through July.
Opportunity volume did not disappear.
July recorded 32 opportunities, more than double June's 15. That confirms active first-contact activity, even though much of it leaned toward reschedules and existing-patient admin rather than fresh treatment-ready demand.
Traffic lifted strongly across the month.
Overall website traffic climbed to 3.63K visits and Meta maintained low-cost click volume. Top-of-funnel visibility remained strong through July.
1
Tighten follow-up progression inside the July opportunity flow.
Opportunity volume rose strongly, but all 32 July opportunities remained in the same opening stage. The clearest next gain is moving more of that demand into booked treatment rather than simply generating more top-line volume.
Why it matters: the demand is already present, so improving progression should produce the fastest result lift.
2
Preserve clearer source labelling across Beeliar opportunities.
None of the July opportunities showed clear source attribution. Sharper source tracking would make it much easier to see whether calls, search, or other channels are driving the strongest patient outcomes.
Why it matters: better source clarity will make future budget and follow-up decisions more reliable.
3
Keep converting Beeliar search demand.
Google Ads generated 95 clicks and 15 tracked conversions in July, so search was already producing direct action. The main upside now is lifting how much of that demand becomes booked treatment and patient starts.
Why it matters: search is already working as an intent channel, which makes downstream conversion the next growth lever.
4
Keep Meta in a supporting traffic role.
Meta expanded visits efficiently across Glo Dental's shared account, but the July evidence still points more to awareness and traffic value than to direct Beeliar enquiry capture.
Why it matters: the channel mix looks strongest when Meta broadens visibility and search captures active intent.